IPDC launches ‘Play With IPDC’ FIFA World Cup 2026 campaign

IPDC Finance PLC has launched "Play with IPDC", a nationwide digital engagement campaign for FIFA World Cup 2026.

The campaign, running from 12 June to 20 July, 2026, will allow football fans to predict match outcomes, earn points, compete on a live leaderboard and win prizes.

The initiative is available through the dedicated campaign platform, playwithipdc.ipdc.com.

IPDC said football remains one of the most followed sports in Bangladesh, with millions of fans taking part in discussions and predictions during major international tournaments.

Building on this enthusiasm, the company has introduced a gamified digital experience that allows participants to test their football knowledge while connecting with other fans across the country.

Under the campaign, participants can register on the microsite and submit predictions before each match.

Points will be awarded for accurately predicting match results, exact scores, goal differences, player performances, first goalscorers, clean sheets, knockout-stage outcomes and the eventual tournament champion.

A real-time leaderboard will track participants' standings throughout the competition.

IPDC has also announced prizes for top performers. The champion will receive an iPhone 17 Pro Max, while the first and second runners-up will receive an EV bike and an Android smartphone respectively.

Weekly winners will receive official football jerseys and fan merchandise.

As a special incentive, the first 500 registered participants will receive complimentary access to an OTT platform.